I traveled to the CP+B Santa Monica office and spent a week helping the creative team win a final round pitch for tequila giant Jose Cuervo.
CUERVO SUNDAYS - I was primarily responsible for designing a campaign focusing around making Sundays a day of continued weekend fun instead of a day of chores. This involved logos and lockups for a social hub fitted for desktop and mobile. Inspired by the look and content of Tumblr blogs for displaying Cuervo's would be promotional deals and partnerships.
NATIONAL TEQUILA DAY - I also designed a Snapchat filter which would be part of Cuervo Sundays. The colors were picked up off of a Sunday Sunrise cocktail.