Domino's Pizza has been one of CP+B's proudest and most successful clients in recent years so I was thrilled to join the team when I first started working at CP+B. I worked on a large quantity of projects from digital banners, social posts and homepage elements to print elements like in store posters, window clings, and packaging.
DXP - Delivery eXPert - After 5 years in the making Dominos released the first custom pizza delivery vehicle. For the website at dominosdxp.com Manila Illustrator Dan Matutina was hired to help present the car in a striking way as it animates across your computer screen. I was able to use his illustrations to create a full range of digital assets. I wanted to use both the day and night scenes because it hints back to how the website animates.
50 OFF Campaign - Using the Dominos CI and previous renditions as inspiration I designed the lock ups for the 50 OFF Campaign. Working with the Creative Director and rounds of client feedback we landed on lockups that conveyed the essential information of the promotion. I then flushed out the design over the different mediums.
Pizza Box packaging - A time consuming a meticulous project. Layout adjustments, kerning, and composition perfection were my role as a upheld the vision of the Creative Director. The Loyalty Box came in four sizes and the Marble Cookie Brownie came in one.