I worked with a large CP+B team through four meetings before landing American Airlines Global. The experience was incredible and I was lucky enough to move onto the account as the work took off. Working directly with the Design Director and ECD to carryout the new direction for AA was an especially valuable experience for me. I quickly became a point person for art directors and designers due to my familiarity with the account.
Wall Street Domination - This campaign featured 22 different pieces of creative throughout Wall Street Station. I assisted with the art direction and preparation of files for release.
Domino's Pizza has been one of CP+B's proudest and most successful clients in recent years so I was thrilled to join the team when I first started working at CP+B. I worked on a large quantity of projects from digital banners, social posts and homepage elements to print elements like in store posters, window clings, and packaging.
DXP - Delivery eXPert - After 5 years in the making Dominos released the first custom pizza delivery vehicle. For the website at dominosdxp.com Manila Illustrator Dan Matutina was hired to help present the car in a striking way as it animates across your computer screen. I was able to use his illustrations to create a full range of digital assets. I wanted to use both the day and night scenes because it hints back to how the website animates.
50 OFF Campaign - Using the Dominos CI and previous renditions as inspiration I designed the lock ups for the 50 OFF Campaign. Working with the Creative Director and rounds of client feedback we landed on lockups that conveyed the essential information of the promotion. I then flushed out the design over the different mediums.
Pizza Box packaging - A time consuming a meticulous project. Layout adjustments, kerning, and composition perfection were my role as a upheld the vision of the Creative Director. The Loyalty Box came in four sizes and the Marble Cookie Brownie came in one.
I traveled to the CP+B Santa Monica office and helped the creative team win a final round pitch for tequila giant Jose Cuervo. I was primarily responsible for designing a campaign focusing around making Sundays a day of continued weekend fun instead of a day of chores.
CUERVO SUNDAYS - I designed logos and lockups then comped up a social hub webpage and mobile app inspired by the look and content of Tumblr blogs to displaying our promotional deals and partnerships. The look and feel builds on the Creative Director's vision.
NATIONAL TEQUILA DAY - I also designed a Snapchat filter which would be part of Cuervo Sunday's. The picked the colors up off of a Sunday Sunrise cocktail.
How can the creation of a mobile application enhance the experience of finding and visiting breweries in Denver?
CLINK became a tool that was specific to the brewery experience and density in Denver. I used preliminary research and user testing to reach my final product. What separated it from anything else out there and what really solved the problem/answered the design question was:
Brewery AND Beer Ratings.
Ratings are based off of 5 weighted attributes used by the National Brewers Association.
More detailed Brewery profiles with info like food truck schedules, dog policy.
Consolidated events and release information.
I created wireframes and a motion demo piece of the app's key functions and features. The video can be found HERE.
I came up with a set of logo proposals for a new Colorado based clothing brand Seventy West. The logos were created to match the vision for an urban/western style. They were part of a set pitched to the client by Lumenati
This is a logotype I did for Horrock's Outfitting and Services, a company located on Lake Placid, NY. I created a custom logotype that is both modern and vintage.
Polished is a start-up out of Boulder, CO. They offer interior decoration and modeling to help homeowners and realtors sell homes. They came to Lumenati looking for an identity. I created business cards and helped solidify their color palette.
n album cover I helped prepare for a friend's band HR People. I followed the idea from start to finish using thrift store finds, spray paint, and some post-production.
I studied in Copenhagen, Denmark during the summer of 2013. The final project upon return was open medium but had to reflect on "sense of place" while we were in Copenhagen. Navigation was such an important part while I was there that I decided to create a map that could translate my experience with navigating through the streets of Copenhagen. The piece would be a 2' x 2' three layer plexiglass map, with vinyl decals. The bottom has the land, the ocean, and the neighborhoods. The second layer shows my navigation routes via train, bus, and biking. The top piece has icons for my favorite places which also served as landmarks.
This is a piece I created while learning a bit of Cinema 4D. It has always been a favorite expression of mine for life and experience in general.
A PSA motion project I created for beef education. The vintage style is inspired by butcher shops and the 1920's.
School work for North Dakota non-profit Abbott House. We worked with the non-profit to create brand assets to help promote and improve the companies reach. I used the existing brand identity to create an informative video for their demographic mix of donors and girls in need. I handled every element of this piece including, storyboarding, asset creation, the script, and animation.
Watch it HERE!